Social media is the marketplace of communication, but there’s no price on going viral.
It’s all collaborative, it’s all communal, and so you need an authentic edge.
When you’re in the free market of ideas, will your brand stand out?
The modern social marketing landscape has no shortage of platforms. But don’t just spread your brand to every single one, direct your passion. The first rule of social media optimisation is that it’s better to be big somewhere than small everywhere.
Don’t only fit your platform, fit your story. Short, sharp visuals, long-form copy, witty one-liners or somewhere in-between. Your content is key to your brand identity. Tell your story as it was meant to be told, throughout every social media campaign.
The fundamental mistake many brands make with social marketing is seeing it as direct advertising. They turn banner ads into image posts, and write copy as direct as a market trader. But to drive sales on social, you need to be subtle.
Creating real content that adds value to the lives of your readers will endear them to your brand forever. A repeat viewer is more likely to be a repeat customer. Social media optimisation is a long-term game.
You’ve heard the theory, now see the results.
Click below to discover some examples of our brand identity agency in action.