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We devised a global event concept to celebrate the launch of the Laurent-Perrier Cuvée Millésime Alexandra Rosé 2004. Taking place simultaneously in 7 different Sofitel Hotels around the world (London, Paris, Marrakech, Rome, New York, Rio de Janeiro and Brussels), each event was organised as an intimate dinner party. Only 10 guests were invited from a select pool of journalists, bloggers and influencers, to enjoy a bespoke menu complemented by Champagne pairings from Laurent-Perrier. Prior to the event, we produced a film unveiling the new Cuvée that was shown at each event location. We also took photos of each event for follow-up marketing and PR opportunities.


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