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ReflexGroup partnered with MAC Cosmetics to produce MAC Match Day with Doja Cat, a consumer event at Glendale Galleria Mall, California. ReflexGroup oversaw event organization, creative direction, and activations featuring giveaways, viral challenges, and a celebrity appearance. Guests experienced personalized color matching, interactive games, and the chance to win exclusive MAC products. The boutique was transformed into a high-energy arena, complete with immersive visuals, dynamic lighting, and gamified stations brought the campaign to life.
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