We were commissioned by Peroni Nastro Azzurro (SAB Miller group) to increase the awareness of the premium Italian beer in France. Peroni Nastro Azzurro, a fervent believer in Italian values and traditions, wanted to glorify the nation of style and elegance, and its way of life. We devised a unique experience, called "Il Gusto dello Stile", a tribute to the effortless Italian style. It started by an event, La Bella Giornata, where 15 bloggers and influencers were invited to experience Italian lifestyle during one day in Paris: Italian lunch with fresh produce direct from Italy, a visit to a luxury Italian tailor, a cocktail masterclass with Peroni Nastro Azzurro, and, as a grand finale, a tour on a Vaporetto on the Seine, with an aperitivo around the famous beer, as well as Italian happenings throughout the journey.
A style guide in partnership with GQ was created and dedicated to the Italian way of life, fashion, gastronomy, drinks, and culture. Some digital activations and print ads were the finishing touches of the operation.