EN/中文

Shang Xia

digital

Shang Xia is a brand for art of living that combines Chinese design with craftsmanship. We designed a sophisticated website, including its neat mobile version, that echoes well with the brand's unique spirit.

To enhance its brand awareness, we launched a "Pass It On" social media campaign that encouraged audience to post old-time family photos, organising an online nostalgic animation around it. The campaign didn't only stay on SNS but also went on TV and other media platform, involved artists like Paolo Roversi and got Shang Xia much attention.

Shang Xia Shang Xia

view more projects

Reflex New York is seeking a full-time Art Director to create outstanding design, communication and identity solutions for both print and web. Job Requirements: Bachelor’s degree in Visual Communication or related area, a minimum of two (2) years of experience in art direction and management of design team for projects involving beauty and/or luxury brands. Send resume and cover letter to: jclark@reflexgroup.com or jobs-newyork-group@reflexgroup.com