VDL Cosmetics

Branding Events Social Digital Strategy

For VDL's launch in the U.S., the LG Household K-Beauty brand wanted social content and experiential activations that would position it as a creative, disruptive leader among its competitors.

Both experiential activations (Ipsy Gen Beauty & Pop Up) and social assets resulted in 200%+ growth in Instagram followers, and 72% growth in Facebook followers.