A campaign is a communications precision strike. One clear message, one clear target.
It’s a unifying theme for your content as you move forwards, from milestone to milestone.
It’s the latest chapter in your story.
We have one golden rule when it comes to campaign strategy: One campaign requires one clear goal. If you try to achieve everything, you achieve nothing.
Goal decided, subtlety and finesse develops the message. It’s not a matter of shouting from the rooftops. It’s about determining appeal, the gaps in previous messaging, finding a new angle, and distilling this all into one.
One goal with one message can still be tracked in a multitude of ways. Yet not everything relevant can be measured, and not everything measured can be relevant. Selecting these data points is where the art in the science lies.
Part of being a new media marketing agency is always moving forwards, but campaigns shouldn’t exist in a vacuum. Each campaign’s strategy must match your brand, repurposing and retaining aspects as time goes on. Not segmented, but connected.
You’ve heard the theory, now see the results.
Click below to discover some examples of our brand identity agency in action.