De Beersdigital | photography | strategic thinking
De Beers came to us for the digital launch of the Talisman Collection, including strategic thinking, photoshoot, website design and social media activation.
The concept was based on one strong idea: every woman has a refined side and a wild side, both of which being reflected in the Talisman Collection. Three influential women were selected to embody this wild or chic concept in a photo shoot. The pictures then got revealed on the dedicated Talisman web page designed by us, and the wild or chic concept inspired the hashtag #wildorchic.