We launched a Korean skin care brand, Innisfree, on Instagram by creating a multi-phase content strategy in order to tease their U.S. store launch. We established the brand personality with authentic, ethos chic, and clean imagery. Upon creation of Innisfree’s Instagram account, we established a strong brand awareness and generated the conversation through owned and paid media.
Alongside this, we executed two photoshoots to create high imagery assets for web and social. Our goal was to create imagery that focused on compelling and shareable content that could only be recognisable as the Innisfree brand. Through our imagery, we highlighted categories such as product shots, ingredients, and video to give viewers a high-level instructional content in a simple and direct manner.
We also created a video to showcase the exciting event of Innisfree’s first store opening in the United States.