We launched legendary French sunglass brand Vuarnet in the United States through a two-tiered influencer marketing campaign. We secured three macro influencers as brand ambassadors to engage a young, urban, and diverse audience in the United States. This produced video and image assets for the brand to use on their social and ecommerce platforms. Throughout the breadth of the campaign, we seeded and activated over a hundred micro influencers to create content and generate authentic conversations in the US.
We also provided event branding and production for their Bastille Day Weekend store opening in NYC. Alongside executing a wild posting campaign to garner brand visibility in the new store’s Soho vicinity, we also executed a photoshoot of launch ambassador, Vashtie Kola, to create high imagery assets for paid advertisements, media, and PR. The store opening was memorable with music by Vashtie Kola, and the release of her limited edition custom engraved Va$htie Glacier frames. With a line outside the door on opening night and a giveaway event throughout the weekend, the launch ensured foot traffic to their new location.