EN / 中文

Luc Besnier was studying at the École Nationale Supérieure des Beaux-Arts de Paris, when he founded ReflexGroup in 1988. One of the agency’s first projects - assisting with the digital graphic presentation for the Seoul Olympic Games - set the standard for the company’s future. This international innovation is a perfect microcosm of who we are as creatives.

In 30 years, we’ve never forgotten our roots. No matter how much we grow, we’re dedicated to forever maintaining the adaptability and attention to detail which are fundamental to the boutique mindset -- we believe that it’s the best way to birth beautiful things.

where we are

We are an international creative agency that spans the globe, giving us a universal point of view with a local flair.

Your brand is beautiful. ReflexGroup can tell the world.

reach out to reflex

reflex rules

We created a set of guidelines for who ReflexGroup is as an international creative agency.
These principles shape our philosophy, determine our approach to projects, and showcase the high standards we set for ourselves.

  1. 1
    “Communication is an Art, not a Science.”

    Provoking emotion requires a human touch. We put aside the algorithm and interpret the data as only creatives can.

  2. 2
    “Concept is King.”

    Every campaign has a foundation. Remember it, and let it be part of every decision.

  3. 3
    “Always make it Beautiful.”

    Beauty has many faces, but we never accept anything less. We take pride in our work.

  4. 4
    “Everyone has a Story to Tell.”

    No matter the industry, brand, or product, there is something worth expressing.

  5. 5
    “The Audience is Intelligent.”

    Deep meaning, not shallow gimmicks. If we can think of it, they can think about it.

  6. 6
    “Be Consistent with a Brand’s Identity.”

    Once a brand finds its story, the past should help inform the future.

  7. 7
    “No Stone Left Unturned.”

    Consider every angle in determining a brand’s positioning. We are willing to be unorthodox.

  8. 8
    “The Journey is the Destination.”

    Communication is not a means to an end, it’s an infinite process. We live for the ride itself.

  9. 9
    “Proud to be Naive.”

    We believe communication can always be better. It’s better to be the devoted student than the complacent master.

  10. 10
    “In the End, the Good Guys Win.”

    We are the caped crusaders of the industry. An international marketing agency with a comic book credo.

parallel lines

Press the 'x' to view our teams in action. Continent to continent!