Luc Besnier was studying at the École Nationale Supérieure des Beaux-Arts de Paris, when he founded ReflexGroup in 1988. One of the agency’s first projects - assisting with the digital graphic presentation for the Seoul Olympic Games - set the standard for the company’s future. This international innovation is a perfect microcosm of who we are as creatives.
In 30 years, we’ve never forgotten our roots. No matter how much we grow, we’re dedicated to forever maintaining the adaptability and attention to detail which are fundamental to the boutique mindset -- we believe that it’s the best way to birth beautiful things.
We created a set of guidelines for who ReflexGroup is as an international creative agency.
These principles shape our philosophy, determine our approach to projects, and showcase the high standards we set for ourselves.
Provoking emotion requires a human touch. We put aside the algorithm and interpret the data as only creatives can.
Every campaign has a foundation. Remember it, and let it be part of every decision.
Beauty has many faces, but we never accept anything less. We take pride in our work.
No matter the industry, brand, or product, there is something worth expressing.
Deep meaning, not shallow gimmicks. If we can think of it, they can think about it.
Once a brand finds its story, the past should help inform the future.
Consider every angle in determining a brand’s positioning. We are willing to be unorthodox.
Communication is not a means to an end, it’s an infinite process. We live for the ride itself.
We believe communication can always be better. It’s better to be the devoted student than the complacent master.
We are the caped crusaders of the industry. An international marketing agency with a comic book credo.
Press the 'x' to view our teams in action. Continent to continent!