EN / 中文

Clarins Members Day

Branding Campaigns Social Digital Data Analysis

French skincare giants Clarins have been decoding beauty for over 50 years. Blending the certainty of science with the purity of nature, they have unlocked the essence of beauty.

When they called on ReflexShanghai to develop an engaging activation for their April Members Day, we set their fans a challenge: Can they follow in Clarins’ footsteps and break the code of nature?

A WeChat Miniprogram, users were faced with an inspirational message, a ‘poem’, incomplete. Exclusive prizes were on offer for those who completed it. To do so, they had to prove their Clarins knowledge in a series of quizzes. These quizzes explored every aspect of the brand, from their French origins to their catalogue of featured plants. Each quiz they completed would fill in the blank spaces of their ‘poem’. They could compare their progress with friends and ask for their help by sharing, unlocking extra characters to fill in the spaces.

Part brand experience, part puzzle game, the Clarins codebreaker brought an extra dimension to their Members Day campaign.

You can see some visuals from the experience below.

Clarins Members Day
Clarins Members Day

discover more

The Ritz-Carlton Residences Branding | Digital | Strategy
The Ritz-Carlton Residences
Bevyz Branding | Campaigns | Digital | Strategy
Bevyz
De Beers Branding | Campaigns | Events | Social | Digital | Strategy | Influencers
De Beers
L’Oréal 'Beauty Battle' Game Campaigns | Digital | Data Analysis | Strategy
L’Oréal 'Beauty Battle' Game

Your brand is beautiful. ReflexGroup can tell the world.

reach out to reflex