We devised two films for La Cité du Chocolat by Valrhona, located in Tain l'Hermitage, France, which opened in the summer of 2016. The first film tells us about Valrhona's story; its secrets and heritage. The first film focuses on a magnificent chocolate art piece. The second film is sensational, the spectators are immersed in the heart of chocolate, from the cacao tree to the chocolate squares.
We also created a campaign for summer 2016, which aimed at bringing people to La Cité du Chocolat. "Destination Chocolat" made people dream about a faraway and exotic place entirely made of chocolate.
Photographer: Matthieu Cellard