Coty Pop-Up Store

For the launch of the "Infiniment Coty" fragrance collection, Reflex collaborated with Coty to open a pop up in Le Marais, Paris.

The focus was to be a buzzworthy, breathtaking project to grab the public’s attention and get Paris talking about the pop-up. To do that, we produced a sensory experience to immerse the customer in Coty’s world.

The direction that was decided upon was a fantastical garden which combines art and technology to heighten senses and trigger awe.