The Balcon Sofitel St James

branding | print

To celebrate the launch of Sofitel St James' new 1920's inspired restaurant, we designed an identity that remained coherent with the overarching values of the hotel group while developing the restaurant’s own personality. The approach combined the Sofitel values of sophistication, modernity and luxury with the idiosyncratic charm of the restaurant’s iconic location in Pall Mall, putting the restaurant’s most distinctive feature, its unusual interior balcony, at the heart of the new identity and used it as the restaurant’s icon. The Balcon’s finished identity incorporates a sense of refined French modernism with the quirky yet elegant charm of Britain. To complete the visual identity work we created collaterals including the restaurant and bar menu.

The Balcon Sofitel St James The Balcon Sofitel St James The Balcon Sofitel St James

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Reflex New York is seeking a full-time Art Director to create outstanding design, communication and identity solutions for both print and web. Job Requirements: Bachelor’s degree in Visual Communication or related area, a minimum of two (2) years of experience in art direction and management of design team for projects involving beauty and/or luxury brands. Send resume and cover letter to: jclark@reflexgroup.com or jobs-newyork-group@reflexgroup.com