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Lilly Pulitzer asked ReflexGroup to visualize and execute the launch of the brand’s legendary archival prints and silhouettes in the opening of “The Lilly Pulitzer Vault.” The immersive installation featured original prints, designs and sketches, as well as Lilly-inspired activations and guest offerings. Vibrant Lilly prints and tropical scenography set the scene for the lively Fashion Week activation, with an exclusive VIP dinner in the heart of NYC to follow. A digital invitation and social content were also included.
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