Four Seasons Hangzhou Centre

Reflex partnered with Four Seasons on the visual identity of Four Seasons Hangzhou Centre, a hotel located between the historic Grand Canal and West Lake. Inspired by water, a central element of Hangzhou’s heritage and the hotel’s architecture, the project included the creation of the hotel’s visual identity and a full range of guest-facing print collateral.

Reflex also developed distinct visual identities for the hotel’s Food & Beverage venues, each reflecting its unique concept and atmosphere. While varied in expression, all identities were designed as part of a cohesive system aligned with the Four Seasons brand and its surrounding environment.