True industry visionaries, Blue Spirit Aero engineers pioneered the hydrogen-fueled aircraft in general aviation. Rapidly, the viability of this disruptive technology demonstrated that decarbonised alternatives could safely deliver efficient engine performances. The recipient of various innovation awards, BSA is regarded, today, as a major player in sustainable aviation.
We worked alongside BSA to redefine their brand identity. Furthermore, we reshaped their original logo to make it look more magnetic and intuitive. Drawing our inspiration from the S of “Spirit”, we incorporated to the design a di-hydrogen molecule that alludes to the propulsion system of the aircraft as well as an infinity loop that evokes the virtuous cycle generated by the exploitation of cleaner sources of power. Our involvement extended to the production of marketing materials to emphasise the scientific prowess of their technology. Additionally, we conceived a website specifically tailored to their needs. Its sober tone and clean design reflect the high-end appeal of the aircraft while the animated features epitomise the futuristic aspect of the product.
In accordance with a rigorous list of technical specifications, we entirely redesigned the aircraft. The allure of our nicely defined and sophisticated, full-black 3D model aligns with the premium identity of the brand. We also conducted the artistic supervision of a series of audio-visual content.