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Clarins Precious

Digital Strategy

When launching their Precious line in China, Clarins wanted to experiment with WeChat, and engage customers with written content, video classes, badges, gamification, etc.

We conceptualized, designed, and produced the WeChat Mini-Program, supporting the launch, creating engagement, and guiding new customers through their gracefully-aging journey.

We also produced and supervised the creation of all the content.

Clarins Precious
Clarins Precious
Clarins Precious

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