reflexgroup

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the agency

Philosophy
Multiple Skills
A World Tribe
One Spirit

Reflex Group, the first “international boutique agency” of its kind, was established in Paris in 1988.
A very high ambition and pioneer spirit allowed the group to expand into new markets & cultures and Reflex Group is now operating its creativity, innovation and passion in major cities that are New York, Shanghai and London.
Working with luxury & premium brands, the Reflex Group experts are constantly fighting to create new languages and vectors to communicate with people in the most innovative, surprising and effective ways.
One philosophy: “Beautiful Concept”.

In a world where competitivity is an understatement, looks matter as much as the intelligence behind the concept, and finally as much as results for the beautiful brands we work with.
Our teams of braves have been spanning the world for years and developed a deep understanding of the different aspects, cultures, languages and sensibilities in the markets they operate in. We believe creativity and strategy work hand in hand and our expertise includes the whole spectrum of on and offline media.
Expect the unexpected.
Because luck favors the braves.

Reflex works with brands
From strategy & creation to production & execution,
with a constant passion for excellence.

ADVERTISING: press, TV, radio, film production
GRAPHIC DESIGN: brand identity, print, POS, windows
DIGITAL: websites, brand content, social media, tablet & mobile apps
EVENT: BtoC, corporate & Press events, street marketing, business travel
PR: press relations, public relations, bloggers management, international coordination

Our methodology focuses on crossmedia efficiency:
We build modular teams of experts tailored to the specific needs of each project.

Worldwide but local, with offices at the very heart of trends and cultures, Reflex is the first “international boutique agency” of its kind.

Luck Favors The Brave
We operate under a code crafted around our values of bravery, trust and triumph.

integrated projects

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Arjowiggins Creative Papers Curious Collection

A Curious Story

Brief :

How to communicate creativity to designers when you are a paper manufacturer?

Solution :

Reflexgroup imagined a complete universe around paper and storytell it in the form of a tale through a 360 campaign : brochure, web, direct mail, augmented reality & PR.

Recognition :

- Grand Prix au Grand Prix Stratégies du Luxe 2009
- Prix de l’édition au Grand Prix Stratégies du Luxe 2009
- Prix de l’édition au Grand Prix Stratégies du Design 2009
- Prix du Digital au Grand Prix Stratégies du Design 2009
- Un phénix d’argent au Phénix UDA de l’innovation 2010
- Top Com Corporate d’argent 2010

Credits :

Grégoire alexandre (photographer)
Hervé Sauvage (model-maker)

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Parker

Write your own story

Brief :

How to relaunch a brand in a premium and modern way?

Solution :

Reflexgroup set up a full two-year rejuvenation plan. Phase 1 was focused on the brand (visual identity, website, PR events, brand event) expressing itself in a new modern and consistent way. Phase 2 was dedicated to the integrated launch (advertising, digital, windows and pop up stores) of the new innovative product ‘Parker Ingenuity’.

Recognition

Event Write Big :

- 160 000 participants
- More than 350 press clippings accounting for more than 1 million dollars

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Hotel de Crillon

La magie d’un mythe

Brief :

How to refresh the brand image of a legendary hotel?

Solution :

Reflexgroup redesigned the key communication tools in order to show in a very high-end way the majesty of the palace and the quality of the client service (website, brand saga, naming and visual identity of the restaurant).

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Sofitel Luxury Hotels

80 Magnifique Nights

Brief :

How to increase the web visibility through an engaging contest?

Solution :

Reflexgroup created the online contest ’80 Magnifique Nights’ in which participants were invited to define their worldwide tour through a 3D interactive globe.

Recognition :

- «Worldwide Hospitality Awards» 2011 for the best Marketing strategy Major achievements:

- Number of participants: 58 518
- Number of Facebook fans doubled : from 13 933 to 33 554 fans

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Arjowiggins Creative Papers Conqueror

It’s not what you say, it’s how you say it

Brief :

How to rejuvenate the brand image of a classic brand?

Solution :

Reflexgroup created a strong communication campaign based on the theme of “It’s not what you say… It’s how you say it”.To support the campaign the famous typographer Jean Francois Porchez designed 5 typefaces AW Conqueror free to download on the website. A specific focus was made on the Chinese market by offering a specific Chinese typeface and working with the Chinese artist Tsang Kin-Wah. The communication plan built covers all the communication channels (advertising, print & web).

Recognition :

- Silver Award in the Editorial category of the European Design Awards 2011
- Awarded by Le Club des Directeurs Artistiques 2011 in the category usage of typography
- Prix de l’édition au Grand Prix Stratégies du Design 2011

Credits :

Jean Francois Porchez, Seb Lester, Thomas Brown & Tsang Kin-Wah

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La Ligue Contre le Cancer

Tueurs Payeurs

Brief :

How to communicate to the general public and to decision-makers about a health issue in a very engaging way?

Solution :

For that, reflexgroup designed an integrated campaign build around a specific website, a teaser movie and an impactful street event in Paris supported by an outdoor advertising campaign.